Interior and merchandising at a XIYOU boutique

SHOPLINQmultibrand store

More than a collection of brands—SHOPLINQ is XIYOU's integrated approach to curation, space, content and long-term retail operations.

Discover XIYOU
2015Founded
170+Partner Brands Worldwide
8Boutique Stores
1.3M+Omnichannel Customers

THE XIYOU POINT OF VIEW

A great store is how XIYOU brings a global point of view into everyday life in China.

From what we select and how we style it to the way every space is presented and operated, XIYOU turns distinct brands into one clear, tangible retail experience.

SELECTION · SPACE · STORY · SERVICE

OUR ECOSYSTEM · 01—05

One XIYOU.
Five ways to connect the world.

These are not five separate businesses. They are one connected XIYOU capability, linking buyer-led curation, brand creation, European retail, market incubation and digital operations.

  1. 01
    SHOPLINQMulti-Brand Boutiques
  2. 02
    INSPIRE & STORIESOwn Label
  3. 03
    20FASHIONParis & Milan Buyer Stores
  4. 04
    LINQSInternational Brand Incubator
  5. 05
    ONLINEDigital Retail Growth & Results
01

THE XIYOU MULTI-BRAND BOUTIQUE

SHOPLINQ

A store is not a backdrop for brands; it is XIYOU's most direct form of expression. Global selections are edited into a complete proposition for the everyday lives of Chinese customers.

XIYOU STORE JOURNAL

SWIPE TO EXPLORE XIYOU STORES
Spatial curation, product merchandising and lifestyle presentation inside a XIYOU boutique
01 / THE XIYOU EDITBringing the XIYOU edit to life in a real retail space.
Spring/Summer 2026 window display at a XIYOU boutique
02 / WINDOW AS MEDIAGiving every new arrival a distinctly XIYOU opening.
Footwear displayed against metal fixtures and stone surfaces inside a XIYOU boutique
03 / SPACE & RHYTHMSpace and selection shape the rhythm of the store together.
Cross-brand product edit inside a XIYOU boutique
04 / THE DAILY EDITEditing distinct brands into a complete way of life.

Customers remember the XIYOU point of view first, then discover the brands that feel right for them.

STORE NETWORK

BEIJING · HANGZHOU · HEFEI · NANJING · XI'AN · XINING · YIWU

HOW WE CURATE

Womenswear, menswear, footwear, bags and accessories meet in one setting, creating warm, cross-brand styling propositions.

INSPIRE & STORIES 26FW styling in an urban bookstore
02

OWN LABEL

INSPIRE & STORIES

XIYOU does more than select brands—we create them. Designer inspiration, signature products, brand storytelling and supply-chain collaboration move forward together.

01PartnershipApprox. 1 month
02DesignApprox. 2 months
03SamplingApprox. 1 month
04ProductionApprox. 1–2 months

BRAND CREATOR · CONTENT PARTNER · SUPPLY-CHAIN COLLABORATOR

03

PARIS / MILAN BUYER STORES

20FASHION

Based in Paris and Milan, 20FASHION combines a buyer's eye, cross-brand styling and local retail insight to help brands grow from a first appearance into a lasting business.

Interior of the 20FASHION boutique in Le Marais, Paris
PARISLE MARAIS
27

Countries and regions reached through omnichannel distribution

60K+

Store visitors during Milan Design Week, as reported

50+

European fashion influencer partnerships

100K+

Integrated social-content reach, as reported

01

BOOTH & POP-UP DESIGN

02

MEDIA & CONTENT

03

REAL-TIME INVENTORY

04

CRM RE-ENGAGEMENT

05

LONG-TERM RETAIL

04

INTERNATIONAL DESIGNER BRAND INCUBATOR

LINQS

From a brand's first step into China to scaled growth, LINQS supports international labels through local positioning, content, channel strategy, supply-chain coordination and data feedback.

0—1

Focused Entry

MARKET POSITIONING · PRODUCT STRATEGY · MINIMUM VIABLE ASSORTMENT

1—100

Brand & Channels

LOCAL CONTENT · KOL & PR · ONLINE AND OFFLINE SALES

100+

Sustained Growth

DATA ANALYSIS · PRODUCT DEVELOPMENT · SUPPLY-CHAIN COLLABORATION

Merchandising inside a XIYOU-branded boutique

POSITION → CONTENT → CHANNEL → XIYOU STORE → GROWTH

05

E-COMMERCE & DIGITAL RETAIL

DIGITAL IS MORE THAN A CHANNEL

Tmall flagship stores, Xiaohongshu livestreaming, WeChat content and digital operations work together—connecting brand expression, product performance and customer relationships in one evolving system.

SHOPLINQ ONLINE EDIT
Recent visual from a XIYOU online store

DEVELOPMENT PATH

  1. 01
    Flagship Foundations

    Tmall flagship stores support long-term brand and merchandise operations.

  2. 02
    Content-Led Reach

    Xiaohongshu Live, WeChat and other touchpoints connect new audiences and communities.

  3. 03
    Connected Operations

    Online and offline products, inventory and CRM work together, returning customer insight to curation and recommendation.

TMALLXIAOHONGSHU LIVEWECHATCRM
¥350MTMALL FLAGSHIP GMV
25MANNUAL PAGE VIEWS
1.28MFLAGSHIP STORE FOLLOWERS
14 YRSSTORE HISTORY, AS REPORTED

Digital retail results reflect 2023 figures in the supplied PDF and should be reconfirmed before formal publication.

A XIYOU Global Stores boutique

ONE XIYOU · MANY CONNECTIONS

Bringing global brands into XIYOU—and bringing XIYOU to the world.

PHYSICAL RETAIL · OWN LABEL · EUROPEAN RETAIL · BRAND INCUBATION · DIGITAL OPERATIONS

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